orientalism revisited > 03/11/06
Having seen the posters of the CinemAfrica Film Festival throughout Stockholm recently, the layout’s similarity to the cover of Rider Haggard’s fin-de-siècle novel She in the Oxford edition from 1988 struck me. The similarity is even more striking in the actual poster where the red is really red, as on the book cover. She is an adventure novel, an early Indiana Jones, of the colonial age. She is short for She who must be obeyed, a white queen whose name is Ayesha and the protagonist of the novel. In the novel, a Cambridge professor travels to the heart of darkness (yes, Conrad is here too) that is SHE. Jung thought of her as a female archetype, and yes, She can definitely be read as a journey towards the all-devouring Mother, the darkness of lust and power, a common image of Africa, of orientalism, or simply the foreign, as in Marlon Brando’s Vietnamese shrine in the Apocalypse.
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