The Pleasure of the Social Web > 25/07/09

In 1982, Jauss proposed the term geniessen in his Aesthetic Experience and Literary Hermeneutics to identify aesthetic pleasure. It was a reaction against Adorno’s “aesthetics of negativity,” which he rejected as “aesthetic purism,” as well as against the Barthesian pleasures of the text which, in Jauss’ words, is the “French counterpart to Adorno’s aesthetics in certain aspects” (29).

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as browsing turns to clicking > 05/04/05

In 1999, William H. Gass wrote in his In Defense of the Book that readers of books will become increasingly better readers as the internet would be the end to ‘good’ reading. He also regretted the loss of browsing in the sense that you can browse the book shelves in a library and, by serendipity, find what you never would have looked for in the first place.

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(in)tangibility and intertextual memory: reading an object > 02/01/05

How do we read objects? Does the reading of objects differ from the reading of texts? My contention here is that objects do not only tell stories but that they are always already part of a process of semiosis that undergoes changes depending on the object’s function and contextual environment. A totem pole is a good example of how living, dynamic culture undergoes such a process of semiosis when it is displayed within the Museum as institution. A totem pole in its native environment is not an everlasting monument but an enactment of the eternal return of the seasons. True, it is a phallic symbol but it is not a static object like a church tower or a minaret as it is erected in order to slowly sink into mother earth and thus to return to where it once came from. As such, it is part of a sexual economy based on the dialectics between the male and the female principle, between the phallus and the earth. The pole in its natural environment performs in other words creation as it metaphorically stages the sexual act of (be)coming.

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